A new logo for a new axe throwing adventure
The pandemic had an effect on local business and Northern Axeposure was no exception. Their launch date happened to land smack dab in the middle. However, that gave them the opportunity to contact me.
I had my work cut out for me as they already had a sketch of a concept (see below). My job was to learn about their business and come up with a logo that fits that personality.
My main goal was to make the logo bold so it was easy enough to read when driving by their location. The result was a logo that looked a little rugged yet approachable and easy to read from a distance.
"You did a wonderful job capturing our idea and making it professional and clean."